Whitecaps FC Vaisakhi Match

Programming & Influencer Marketing

5X was hired by the Vancouver Whitecaps FC to program the entertainment for the 4th Annual Vaisakhi match at BC Place stadium.

We brought the Whitecaps first ever in-bowl DJ, our girl DJ Kokaheena, who was spinning tracks pre-game. We had Surrey native Raman Bains singing the national anthem, and Asad Khan taking over the stadium for the half-time performance! It was unreal to see a full Panjabi takeover of the entertainment in the stadium—the energy was unmatched!

We also partnered with leading Panjabi influencers from diverse industries to produce digital content about the game and join us in our exclusive influencer suite for the match! Watch the recap here.

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