By now, we’ve all heard of the song “Jalebi Baby” going viral on TikTok and taking on a life of its own.
The nature of the platform allows for diverse music to be shared and circulated, introducing the world to something much bigger than we could imagine, including the phenomenon that was the song by Canadian artist, Tesher.
Many have danced or sang to the fusion of both Hip-Hop and Bollywood that brings the song together so well.
But, who is the artist behind the one of the most trending and viral songs of 2021? And how did his music career take off prior to his collaboration with Jason Derulo?
Many may know Tesher for his latest hit, but he has previously been well known for creating remixes of all genres including Latin American, Hip Hop, and R&B.
Born in the prairies in Saskatchewan to Indian parents from Punjab, Hitesh Sharma -- also famously known as Tesher, fell in love with music and DJing at a young age when his father was often a videographer at Indian events they attended.
Coming from the prairies, it’s common that Tesher did not have many people who looked like him growing up, but somehow he still managed to stick to his roots and culture throughout it all.
The 25-year-old first blew up when his mashup of Lil Nas X’s “Old Town Road” and Sukhwinder Singh’s “Ramta Jogi” became successful from TikTok, after which he continued to master both Bollywood and Hollywood together to create some upbeat and creative remixes.
However, getting this far in his career was not easy.
Tesher mentioned in a previous interview that putting lyrics together, mastering records properly, and even having people steal his dedicated love for the songs he created has been a struggle.
But his hard work and progress in the industry paid off when Sony Music India reached out to him when his song Young Shah Rukh caught their attention, and they helped to take the song to the next level. The next thing Tesher knew, Young Shah Rukh became his first big record and even claimed the number No.1 spot on the BBC Asian Music Charts.
While his work is highly recognized by Bollywood, including that time when actress Alia Bhatt sang the remix Tesher created for “Kar Gayi Chull” at the Femina Miss India event in 2017, Tesher is also taking Hollywood by storm.
His latest hit caught the eye of one of the top artists in Hollywood, Jason Derulo, and the next thing we knew, Derulo collaborated with Tesher with the remix that has set the industry off, and propelled Tesher’s career to new heights.
This new “Bollywood, Hollywood duo” could potentially be hinting at more collabs in the future given the way the song exploded.
In the music video, you can see closer to the end that Jason Derulo and Tesher both did a Bhangra performance to the song as well, and even performed together on The Today Show in July.
Tesher has stated himself that many of his musical inspirations come from none other than Nusrat Fateh Ali Khan, and Drake.
With his career taking off, and working on new music on the daily, many fans await to see if he would drop an album of some sort later this year or early next year with how well his creativity and art skills takes him.
He has also hinted at touring on his Instagram, and we can’t wait to see what the future holds for this rising artist.
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